Sibur Expands Into Europe
During May’s Essen show, plenty of rumours about Sibur Russian Tyres was bidding for Amtel-Vredestein were circulating. The difficult part was trying to pin someone down to go on the record and confirm what we all thought we knew at the time. Sibur Russian Tyres’ export department head, Oleg A Kataev, for example was tight-lipped when asked about the Amtel-Vredestein/Sibur negotiations. Instead, he was much more interested in explaining how Sibur’s European service has improved since the company opened a new office in Germany.
At the moment this means increasing supply into Germany and the neighbouring markets, particular with regard to Sibur Russian Tyre’s Tyrex truck brand. This direct, concerted sales effort remains a relatively new venture for the Russian company that has (since the deal with Amtel-Vredestein was completed – see elsewhere in this issue for further details) grown from a very strong to totally dominant position in the its domestic Russian market.