European Focus for Russia’s Largest Agri Tyre Producer
Sibur-Russian Tyres (SRT) is a large manufacturer in a large country. As Russia’s largest producer of agricultural tyres, SRT claims to supply 70 per cent of the vast domestic market. But domestic supply is only part of the SRT story. In recent years the volume of OTR tyres exported has also increased to upwards of half a million units, and the company predicts that for 2006 OTR exports will account for 50 per cent of production.
SRT manufactures more than 60 sizes of agricultural tyre, including Mitas brand tyres under licence, and in 2007 the company intends to launch an all-new range of tyres under the TyRex Agro brand name. Mindful of the need to guarantee quality, all tyres produced by SRT comply with ISO 9001:2000 guidelines.
At present the leading export markets for SRT agricultural tyres are the Commonwealth of Independent States, Central and Eastern Europe, North Africa, the Middle East and Cuba. Some tyres are also exported to Italy, England, France and Germany. However, the company plans to boost export volumes in Western European markets in the near future, with reports from SRT indicating that they are currently in negations with distributors in the UK, France and Spain. A German branch office will also open soon.
An important part of the company’s plans to expand into Western Europe is centred on the supply of OE tyres. SRT furnishes its tyres to a number of Russia’s leading agricultural equipment manufacturers, and the intention is to replicate this arrangement with international partners. SRT reports that it has already received signs of interest from John Deere.
With SRT focusing so heavily on Western Europe and planning to have a presence at all the region’s top exhibitions, including Brityrex in the UK, SIMA in France, Agritechnica in Germany and the CIMAG and Sant Miguel exhibitions in Spain, it is likely we will be hearing a lot more from Sibur-Russian Tyres.