Daytona stumping Dunlop?
Reports from the annual tyre tests at Daytona Superbike trials have been called off due to a series of tyre failures. Dunlop is working frenetically to overcome the difficulties but leading racers are not blaming Dunlop for the failures but rather the condition of the banked Daytona circuit and the power of the Superbikes. Tyre wear is not the issue or the reason why for the failures. Said team manager Matt Mladin. The problem Dunlop is facing is that they just dont know why its happening. The bottom line is that the speeds and the forces generated on the banking, I dont think can be replicated in a closed testing environment and that makes it hard. The banking does have what feels like very sharp holes, what would feel like stutter bumps on a motocross bike, but at 270kph, so is this additional load causing the tyre to fracture. Thats the thing at the moment, we just dont know.
Continue ReadingMichelin has seized the opportunity in North America
Times have changed dramatically in the North American tyre industry. Nowadays there is no such thing as a one-brand dealer. The seemingly inexorable way to ever more private brands ceased with Firestone’s tyre recall. Now tyres have penetrated more than before into the consciousness of the consumers. One expected a “flight to quality”, which is a little misleading, because the house brands manufactured by large tyre companies do not have quality deficiency. The hoped for trend is directed to brands, toward brand image, and on brand contents. With this we arrive automatically at Michelin. No tyre manufacturer, in economically good as well as bad times, did as much for the structure of its tire brand as Michelin. Michelin was not the inventor of the steel-belted radial tyre, but the French tyre maker marketed it world-wide with a persistence which is worth admiration. There is no alternative to the steel-belted radial tyre. The French did not invent the multi-brand strategy, either. But they filled this operation with content and brought it into the market in such a way that an alternative was impossible. Nevertheless, Michelin puts its stamp on the markets of this world and in particular on the American market in a completely unmistakable form when it comes to multi-brand strategy. Las Vegas is for Michelin a good and important meeting place, but the events and meetings outside of the fair hold themselves within clearly smaller frameworks than, for example, those of Bridgestone/Firestone. Michelin has attained clear advantages in the last three years in the American market. Was Michelin now the winner, or were Bridgestone (Firestone recall) and Goodyear (continuous large company losses) only the losers? One would underestimate the French if one would attribute their advances only to the weaknesses of the competitors. Anyone who analyses the American market can come to the conclusion, that the French would have asserted themselves in any case, although perhaps not as quickly. Anyhow, in North America they do ride on a wave of success, although this market has not yet recovered completely from the dramatic break-downs of “9/11”.
Continue ReadingYokohama Rubber Announces Consolidated Semiannual Results
The Yokohama Rubber Co., Ltd., announced its consolidated results for the first half of fiscal 2004. The high value of the yen and sluggishness in the market for replacement tyres in Japan led to an overall decline in Yokohamas tyre sales, but sales of hydraulic hoses and golf products increased. Sales of the tyre group amounted to 960.3 million Euro, a 0.8 per cent slide, and operating income decreased 27.5 per cent, to 15.1 million Euro. Demand in the Japanese market fell considerably, as both unit- and value-based sales of replacement tyres contracted. Sales of tyres on an original equipment basis were basically unchanged. Reflecting the current operating environment and these results, in fiscal 2004 Yokohama forecasts consolidated net sales of 3.02 billion Euro, a 0.1 per cent decrease, and net income of 75.6 million Euro, a 1.4 per cent decrease.
Continue ReadingPirelli takes up the challenges in the United States
Although the results of the Pirelli group have improved during the first nine months of this year, it is the tyre business that really shines. What was taunted by analysts as the “old economy” two years ago now represents the pearl of the company. That tyres participate in the company’s turnover with “only” around 45 per cent, but with an EBIT of 174 million Euro for the first nine months in the face of expected 194 million EBIT for the company as a whole says it all. As in previous years Pirelli’s General Manager Tyres Francesco Gori travelled to Las Vegas in order to deepen contacts to the market, from which the Italian tyre manufacturer still expects a lot in the future. On the largest tyre market of the world, the USA, Pirelli was not very lucky during the last 20 years. From all of this nothing is left. There is nothing in common and the two keep out of each others way. Nevertheless, Pirelli did not give up the US market. After the MIRS factory started in Rome/Georgia earlier this year, ever more strongly, the Italians will generate a turnover of approximately 250 million Euro this year with American customers and for the second time in a row will end a financial year in Northern America with a profit. This is all the more remarkable as that the initial costs of the MIRS factory are to be borne. This time Pirelli is taking the difficult and time-consuming route into the market via the OE manufacturers. But a glance on Pirelli’s OE business, which shines with high growth rates, is worth while: here Pirelli proceeds rather selectively; anyway, the Italians do not supply bread and butter tyres with weak margins. On the one hand it concerns high-quality ultra high performance and expensive Off-Road tyres, which are manufactured in Rome, and on the other hand the company supplies tyres from the Brazilian factories into the American original equipment to customers such as Ford and Chrysler. Beginning next year, Gori says, a considerable volume will also come from the newly built Brazilian tyre factory in Salvador (Feira de Santana, Bahia). This factory is considered as particularly efficient and economical, so that the OE business in Northern America might be good fun not only under volume criteria, but will be profitable as well. And concerning sales prospects Pirelli shouldn’t have any real worries, because right now there are dozens of dimensions that are homologated with General Motors, these will be followed by orders. Thus the growth in the North American OE market will continue. However, also on the American replacement market Gori has set himself and his staff ambitious goals. According to Gori the tyre manufacturer succeeded in finding new dealers, that were interested in Pirelli, and these in sufficient numbers. Tyre dealers observe the market very closely and notice quickly, in which direction trends go and with whom they should form a coalition, in line with Gori’s perception. The good position within the OE business, in addition with predominantly high-quality tyres, let Pirelli become ever more a valuable partner for the replacement business. In the last few years Pirelli grew in North America annually by almost 20 per cent and this is what Gori wants to realise for the coming years, too. However, with all optimism Gori refers to the extremely hard competition in North America, where each manufacturer wants to maintain ground. Pirelli could improve drastically all services, delivery speed, etc., and even concerning the prices the tyre manufacturer was able to position the brand better than last year. “But,” acknowledges Gori, “we are still far away from what we want and what we have to reach.” North America is the big challenge for Pirelli, here the Italians find larger growth prospects even over years, which must be exhausted. The termination of the co-operation with Cooper was in reality, at least it looks that way today, a completely new beginning in Northern America. Concerning the costs of distribution and services over the whole of the continent, Gori calms down: there was no problem, everything is on schedule.
Continue ReadingCorvette Racing switches to Michelin
For the second time in two weeks, Michelin has announced that a major racing team will switch to its tyres. The announcement that three-time GTS class-winning Corvette Racing will switch from Goodyear to Michelin racing slicks in the American Le Mans Series follows the confirmation that Formula One team BAR-Honda will run on Michelin rubber in 2004. The No. 3 and No. 4 Chevrolet Corvette C5-Rs will begin Michelin tire tests this week in preparation for the nine-race ALMS schedule and the 24 Hours of Le Mans. Michelin-shod teams took the top ten positions and won all four classes at the world-famous endurance race in 2003, which also marked the companys sixth consecutive overall win.
Continue ReadingCooper Tire has recovered after small downturn
The near 90 years old tyre manufacturer Cooper, has so far always been noticeable with two digit operational profits, has held its ground even after the rather difficult economic conditions in the United Stated after “September 11”. Whilst Cooper has been more or less in the doldrums during the first six months of the current year, the company again gathered way under the guidance of CEO Thomas A. Dattilo. Cooper could convince the market of the fact that this tyre and rubber company will find the way back to its old earning power. In the fourth quarter of 2002 there have been preferred sales because of announced price increases for 2003, so that the manufacturer was inevitably lagging behind its sales figures during the first months of this year. Since September however Cooper progresses again relatively steeply with light truck tyres. In particular, the last quarter showed strong upward tendencies. While the market grew by around four per cent, Cooper in turn created a growth of nine per cent by special arrangements with customers, so that up to the end of the year many arrears can be caught up. This at least is what Tom Dattilo explained to T&A in an interview at the SEMA show in Las Vegas.
Continue ReadingMichelin to supply Volvo and Mack
Michelin North America has announced a three-year supply agreement Volvo Trucks North America and Mack Trucks. As a result of this continuing relationship, Michelin fleet customers will be able to specify the Michelin line-haul products they value on every Mack line-haul truck and Volvo VN highway tractors.
Continue ReadingContinental struggles for turn-around on North American tyre market
Earlier this year it was clear that the CTNA (Continental Tires North America, previously General Tire) would again have to report a three-figure million loss. In the meantime it seeped through that this number is closer to 150 million Euro than “only” around 100 million Euro. This frighteningly high loss shows: In the European tyre business the company makes huge earnings and if the American losses have finally come to an end, the tyre section is not just strongest in turn-over (despite the expected next year’s higher growth in the Automotive business unit), but also the yield-strongest. Tyres still have good expectations in the company; among other things this assumption was underpinned by the majority purchase of the tyre business of the Malaysian company Sime Darby Berhad with two tyre factories with an already existing production capacity of four million passenger car, one million small truck as well as 300,000 heavy truck tyres. Talking to T&A at the SEMA Show in Las Vegas, Manfred Wennemer (55) and Martien de Louw (57), who is responsible for Continental’s passenger car tyre unit as well as CTNA, affirmed that the American tyre business will reach break-even by the end of 2005. Wennemer specifies: “With the CTNA we will reach break-even in the last quarter of 2005 even though naturally we would be pleased, if we could reach it even earlier.” Continental was not represented at the SEMA show with its own stand, unlike Bridgestone/ Firestone, Cooper, Goodyear, Michelin and Pirelli and other competitors, probably a cost-based decision. All too tragically this might not have been, because more important than meetings in the company’s booths at the show are meetings accompanying the SEMA show in the surrounding luxury hotels of the craziest city of the world. Martien de Louw and his executive team had invited the customers to an evening in the Mandalay Bay hotel, where hundreds of Continental’s “Best Friends” arrived. De Louw used this opportunity to present his complete executive team. Manfred Wennemer, who travelled to Las Vegas, too, was accessible “on the floor” for everyone, without pushing his colleague de Louw into the background. Optimism was noticeable in Las Vegas; but in order to see that the distance remaining to be covered remains rough and stony, requires no clairvoyance.
Continue ReadingHayes Lemmerz Reports Q3
Hayes Lemmerz has reported financial results for the three months ended October 31, 2003. The Company said that earnings from operations totalled 13.9 million US dollars for the quarter, with gross profits remaining consistent, as compared to the same period in 2002. This is despite the increased depreciation expenses and lower OEM production requirements. Net sales for the three month period totalled 530.9 million US dollars, compared to 535.4 million US dollars for the comparable period in 2002. The Company reported a net loss of 10.0 million US dollars, compared to net income of 3.7 million US dollars for the comparable three months in 2002.
Continue ReadingBridgestone appears in good shape again in America
Bridgestone/Firestone has survived the largest tyre recall in the history of the tyre industry in North America, and yet has switched again into forward gear. Under the guidance of its charismatic boss John Lampe, the company is now working hard on an improvement of the results, so that the record loss extending far beyond a billion dollars for 2001 will soon be forgotten. Two years ago Lampe succeeded at Las Vegas in bringing around 4,000 tyre dealers on the side of his company and the brands Bridgestone and Firestone. And he has lost none of his persuasive power. At this year’s SEMA Show in Las Vegas Lampe presented to thousands of dealers new Firestone products and advertising campaigns, aimed to affect these Firestone customers emotionally. It became clear that the new rise of the tyre brand Firestone cannot be stopped, not even in North America. Talking to T&A, Lampe briefly reminded us of the tough times. At the peak of the crisis the company counter-steered with the brand Bridgestone. But then again Lampe doesn’t want to hear, that Bridgestone has been made a cheaper tyre brand as planned: “A more differentiated view is necessary. With a volume line we were cheaper, because we wanted to absorb Firestone decreases, but for example with the Potenza, which represents the top line, we have always held the price and could hold it. Since the Firestone recall we carried out changes, with which we can annually sell eight million additional Bridgestone tyres by now. Today we sell more Bridgestone and Firestone tyres than before. Before and after! Talking to John Lampe that is to be heard several times. In Lampe’s world this means: before and after the tyre recall. During the last three years a change took place towards the brands Bridgestone, Firestone and Dayton. 65 per cent of all tyres sold carry a Bridgestone or a Firestone signature; today already predominantly that of Bridgestone. And that will continue, because nowadays the OE business is exclusively carried out with Bridgestone tyres and in the longer term this should affect the company’s replacement business. Approximately 40 per cent of all passenger car and 4 x 4 tyres, that are sold in America, went “before” into the OE business. Today there is only about 30 per cent. Lampe: “Three years ago we were in a rather despairing financial situation and had to do something for relaxation. The OE business was profitable at no time. And of course we could not afford to always produce volume to whatever costs, but we have very much paid attention to profitability. Our market share is now lower than “before,” but we have the more profitable dimensions. Also Michelin acted very selectively, and into these gaps pushed some European and Asian manufacturers.”
Continue ReadingGoodyear: Nobody knows what the future has in store
Because of the continuing market weakness and on-going high losses in North America, Goodyear’s situation in “Bob” Keegan’s 25 months as COO and president and in the 11 months as CEO remains extremely serious and worrying. Unlike competitors such as Michelin, Goodyear could not even increase market share by capitalising on the Firestone disaster. Even worse: Bridgestone, with Firestone – a tyre brand that many predicted would not survive the crisis - is back on the road and advancing strongly. Cooper, during the third quarter 2003, added around almost ten per cent, while Goodyear could increase sales by only approximately four per cent, while the total market grew by more than six per cent. Also Goodyears figures continue to be under pressure, because the sporadic price increases could not compensate for past rises in raw material prices, margins remained lower than expected and the fixed costs “moved in the wrong direction” despite all restructuring measures, says Rod Lache, Analyst at the Deutsche Bank in New York. Also the sales development in North America is not satisfactory: in 2002 Goodyear sold eight million tyres fewer in the US market compared with the year before, and in 2003 everything points to a further sales reduction of more than two million tyres. This is a clear sign of continuing acceptance problems on the market. Following this it is no surprise that analysts still do not recognise any signs of a turnaround in the recently submitted business figures for the first nine months of this year and that the visible trends give further reasons for concern regarding the future of the company. Talking to Tyres & Accessories, Bob Keegan was still optimistic. It cannot be denied that fewer tyres than before have been sold. The biggest challenge is to generate growth in the highest market segment. This is the goal of the strategy “How Do We Win” with its seven quintessential points and its personnel policy that has already been explained to analysts in the early summer. Keegan: “I took a few good decisions concerning executive positions in order to be able to realise the necessary changes. My goal was not merely one of only bringing in outsiders. In all areas of the company we have a good mixture of old and newly-hired, high-level personnel. Jon Rich, who has to bear the load of the turnaround, has the same pattern of thinking as me.” Keegan was convinced that he has now brought together the correct executive team. “Managers who led the company into the crisis, are not necessarily the right staff to lead it out again. We needed a change of course, in order to be able to win. I feel very comfortable with the people, who now carry this responsibility along with me.
Continue ReadingSEMA Show 2003 in Las Vegas
Approximately 90,000 visitors were expected to the 37th SEMA exhibition in Las Vegas according to organiser Specialty Equipment Market Association, without exception specialised public. The annual fair, that usually takes place in November, is comparable with the German Automechanika. For the past decade the tyre sector has been a very important part of the Show. All the tyre manufacturers with interest in the American tyre market are present in Las Vegas. Visitors however shouldn’t expect the presentation of groundbreaking new products. On the contrary: Las Vegas is a suitable place, at which business relations between customers and suppliers can be established or deepened. Despite all the economic difficulties the world’s gambling capital, in the desert of Nevada, is booming. And “9/11” seems to have passed this city without trace, a city which still builds one fancy hotel next to another. The Hilton hotel in Las Vegas it is adjacent to the fairground, once the largest hotel in the world with approximately 3,500 rooms, is nowadays less significant. Others have 4,000, 5,000 or even more rooms. Reportedly a hotel with 8,000 rooms is to be built shortly. At present the city waits for the opening of another luxury hotel, which is to dominate not only by size, but also by luxury. The opening is due in two years. To be on the safe side, the planned French name for the hotel was axed, because it is feared that too many patriotic Americans would avoid such a hotel, after the Gauls dared not to take part in the Iraqi war. The tyre exhibition in Las Vegas is surely still a meeting of trade specialists. One enters the halls, looks to the left and to the right into the vast array of different exhibition booths. Nevertheless, any visitor has toured every booth within a short time. Although tyre manufacturers such as Bridgestone, Goodyear, Michelin, Cooper, Pirelli, Hankook, Kumho, Yokohama and others are present, the important decisions are not taken at the show. The pricipal discussions take place in the hotels. There the life pulsates. There the receptions take place. There, tyre dealers are invited to meet with their suppliers to specify commercial objectives for the coming year. The large tyre manufacturers not only offer product, but also various kinds of marketing and sales promotion programs. It is the tyre manufacturers aim to bring partners into line in order to improve their new tyre business by at least 50 per cent.
Continue ReadingCeat to increase Pirelli imports
Indian company Ceat is poised to treble imports of Pirelli radials to 15,000 tyres a month. Ceat claims a six per cent share of the radial tyre sector and is aiming to increase this to 10 per cent in the near future.
Continue ReadingHyundai to hike prices
Hyundai has announced that it will raise prices of its vehicles by around three per cent, starting next month. The company says that the increase is necessary, as rising prices of steel and tyres have put pressure on production costs.
Continue ReadingTyreExpo Asia
The preview of the Far Easts window on the global tyre market. Singapore is the place to be. All the movers and shakers will be there and January T&A will give the low down on who is exhibiting what at the biggest tyre exhibition in the Pacific Rim.
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