Bridgestone Americas Wins Potato Head Award
Popular author Bill Bryson may have referred to Mr. Potato Head as being “majestically unamusing”, but this slur upon the classic toy’s entertainment value did not prevent it from achieving star billing at North America’s top sporting event. Along with wife Mrs. Potato Head, the world’s best known tuber appeared in Bridgestone’s advertisements aired during the 2009 Super Bowl – and their presence in these widely-viewed commercials helped Bridgestone Americas Tire Operations (BATO) earn the 2009 Spud Award for Outstanding Marketing Partner of the Year award from Hasbro. The award was presented at the toy maker’s eighth annual Entertainment and Licensing Summit.