Michelin Interested in Showing Eco-Characteristics in Formula One
Reports starting with Bloomberg suggest that Michelin is seeking ways to re-enter Formula One on the condition that the tyres’ ability to affect fuel consumption positively. Jean-Dominique Senard, a Michelin managing partner, said that the company was in “formal discussions” with the FIA, telling Bloomberg that the company’s ability to supply the sport’s tyres would hinge upon new rules to show the ecological benefits tyre technology can achieve – one of the mainstays of Michelin’s corporate message.
The French giant supplied tyres for F1 until 2006, saying that the company did not want to be a part of the sport if there was no competition between tyre-makers. However it seems now that Michelin has modified its agenda, since Senard made it clear to Bloomberg that its participation was no longer dependent on the competitive element. Instead, tyre technology and what “they can bring to the automotive industry” would be the vital aspect of a Michelin-supplied championship, whether involving other brands or not. Bridgestone, the current F1 supplier, is to withdraw its Potenza tyres at the end of the 2010 season.