Neumáticos Andrés on ‘international expansion trajectory’

Neumáticos Andrés hosted a 100 square-metre space at this month’s The Tire Cologne event designed to project the company’s “powerful international expansion trajectory” and in order to meet ‘face to face’ with customers, business partners and collaborators from all over the world, almost 10 years after its first appearance at an international event with its own stand.

International manager Guillermo Blanco Martin shared more details of how this forward-looking company has been growing in recent years. In 2023, the company sold 4 million tyres and currently holds over a million tyres in stock in warehouses across its Spanish homeland.

The company carries a full range of products, with everything from industrial, agricultural and commercial fitments to car, 4×4 and light truck tyres as well as tubes. Most recently Neumáticos Andrés added bicycle tyres to the line-up.

“We are proud of the performance of our team of 10 employees from the International Department and 4 from the Management Staff. Thanks to this team we could keep business conversations with more than 450 companies from the tyre business”, Guillermo Blanco Martin commented.

There’s no doubt that Neumáticos Andrés offers top-flight products plus modern warehousing. In addition, those key features are support by leveraging the virtual strengths of the company’s own in-house software development business, which helps the company smoothly process cross-border transactions by virtue of API and EDI technology.

For those wondering, group businesses include a Madrid-based regional whole operation, the aforementioned internal IT firm and logistics operations – all of which help the business deliver a more seamless service. And since the business eschews the private label brands so prevalent at many other wholesalers in favour of a premium tyre distribution strategy, a premium service proposition also makes sense.

As far as marketing is concerned, Andres has consistently raised awareness of its business by evolving its international show presence from the firm’s debut at one of the pre-Cologne-era Essen Shows to the 100m2 stand we visited during June. In addition, the business invests in attending other relevant trade shows including SEMA and Tyrexpo Singapore.