Trade fairs can be corona-safe. This is the message from Koelnmesse, organiser of The Tire Cologne, and to prove this it set up a model exhibition bristling with measures for keeping exhibitors and visitors healthy.
The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
The exact timing for a return to a pre-2020 kind of normalcy is anyone’s guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021.
Representatives of Cooper Tires and Toyo Tires have respectively confirmed they’ll not exhibit at this year’s The Tire Cologne, as previously planned. Their decisions come as governments across Europe announce rigorous measures to delay the spread of coronavirus and reduce its impact wherever possible. Michelin announced its withdrawal as exhibitor last week.
Although Angela Merkel predicted this week that up to 70 per cent of all Germans could catch coronavirus, people there are responding to the risk in very different ways. This can be clearly seen in plans for two automotive shows.
According to the latest information on its website, preparations for The Tire Cologne “are continuing as planned according to the current status for the determined date.” But the tyre trade show has been dealt a further blow in addition to restrictions on large gatherings that were announced yesterday. One of the largest names in the tyre industry has decided against exhibiting due to the risk posed by coronavirus.
No comment yet from organiser Koelnmesse, so perhaps it is too early to speculate on the fate of this year’s The Tire Cologne. Officially it is business with usual, with around 600 companies and brands expected to display their wares between 9 and 12 June. But with the show just three months’ away, Koelnmesse must decide its response to a new decree that restricts large events.
In the wake of decisions to cancel a number of exhibitions and trade fairs in Europe, including the Geneva International Motor Show, the organisers of The Tire Cologne met yesterday to discuss how the coronavirus could affect this year’s show and how they should respond to the situation. After taking many factors into consideration, they’ve decided to continue preparing for the exhibition’s doors to open on 9 June, but are keeping a close eye on developments nonetheless – and will act to minimise the potential risk to exhibitors and visitors.
Malaysian firm Maxrubber Industries Sdn Bhd claims to be the fastest-growing manufacturer of tyre retreading materials, and the company has Europe firmly in its sights. Following what it calls an “extensive period of investment” at its manufacturing facility in Klang, some 25 miles southwest of Kuala Lumpur, Maxrubber has announced the start of a “targeted export drive” with a view to “developing a strong presence in the European market.”
During the recent Tire Cologne exhibition Tyres & Accessories met with Al-Dobowi founder and chairman Surender Kandhari and son and vice-chairman Jasjeev Kandhari. We even heard a little about Kandhari senior’s latest project – a book.