Prinx Europe signs Fortune distribution deal with Fagdekk, Point S
Adrian Costache, sales director PRINX Europe, (left) with Bård Dalen, managing director, and Geir Holmberg, network development manager of Fagdekk/Point s Norway (Photo: Prinx Europe)
Prinx Europe’s Fortune brand is being distributed by Fagdekk, Point S’s Norwegian representative. The collaboration was launched at a gala dinner in Oslo last month. 225 guests from the industry met at the Clarion Congress and Hotel in Oslo on 6 February.
For Prinx Europe, the high-calibre event also marked the launch of its own Fortune brand on the Norwegian market. The tyres are now available throughout the country from Point S/Fagdekk following the signing of contracts the previous September. Fagdekk’s independent dealer network currently comprises 100 dealers, some with several service centres, and was founded in 1978.
Initially, Prinx Europe is concentrating on Fortune-branded passenger car and light truck (PCLT) tyres. Later, truck and bus radial (TBR) winter tyres will be added to the range which is convenient because Fagdekk is also one of Norway’s largest distributors of truck tyres.
During the February launch event, Adrian Costache, sales manager at Prinx Europe, gave a preview of the upcoming winter TBR tyre range and gaven an update on the progress made in the development of a comprehensive PCLT winter tyre range for the Nordic market by 2025.
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