All new Bridgestone tyres to be ‘EV-ready’
Bridgestone will make all of its future tyres suitable for electric vehicles (EVs), setting out its strategy to supply car tyre markets during the transition from internal combustion engine (ICE) to electrified powertrains. Tyre-makers have approached EV tyres in a variety of ways, unveiling specialist product lines, adding EV-approved variations to existing product lines, or introducing new technologies to ensure entire portfolios are applicable to EV performance demands. Bridgestone’s Enliten tyre technology platform addresses these demands, which include improvements in energy efficiency, maximising battery range, and accommodating the increased weight and torque of EVs. A Bridgestone-commissioned survey showed increased consumer support for EVs on the back of both potential savings in fuel or energy prices and reducing the environment impact of their motoring.