Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
Bridgestone has confirmed that it will supply its Turanza Eco as original equipment on the VW ID.3 electric car. In doing so, the tyre manufacturer joins Continental and Goodyear in supplying rubber for the model. The Turanza Eco is equipped with Bridgestone’s Enliten technology, which reduces weight. This is a popular characteristic among auto manufacturers, especially in the electric car segment, as they seek to reduce both weight and rolling resistance from the tyres.
As of November, Bridgestone will make its proprietary DriveGuard RFT (run-flat technology) available on its main product lines for the aftermarket. Specifically, the Turanza, Blizzak and Weather Control tyre ranges will gain DriveGuard fitments.
Bridgestone tyres have been approved as original equipment on the latest Mercedes A-Class. The Turanza T005 is the tyre of choice, and Bridgestone Europe reports it will supply Mercedes-Benz with dimensions to fit the full 17- to 19-inch high-rim range, including 17- and 18-inch tyres with run-flat technology.
Bridgestone shares that it will present its “brand-new, designed and produced in Europe” Turanza T005 touring tyre at next month’s IAA Cars show in Frankfurt, Germany. Announcing the new tyre’s upcoming premiere, Bridgestone says that the Turanza T005 “has been designed to meet European drivers’ need to feel in full control in challenging, daily driving situations, particularly rainy days.”
Bridgestone products are to be found in abundance on the new Toyota Prius, and not just fitted to the wheels. In addition to wearing Ecopia and Turanza tyres as original equipment, the latest-generation Toyota hybrid will come with Bridgestone seat pads and anti-vibration equipment.
Bridgestone has announced two new Mercedes-Benz original equipment fitments. The new Mercedes-Benz GLA and C-Class will roll out of the factory and be sold globally on Bridgestone rubber.
Bridgestone