Monro rolls Amazon tyre fitment across all stores

In the USA, largescale garage chain Monro Inc. has completed the rollout of its collaboration with Amazon.com to provide tyre installation services at all of its 1,200+ store locations in 32 states.

The Amazon tyre fitting concept was announced in July 2018. Throughout the goal has been to make Monro’s tyre installation services available to customers who purchase tyres online from Amazon.com and select the Ship-to-Store option. Specifically, back in 2018 this meant Monro expected to make about US$120 per installation for an Amazon customer, compared with a company average of above $160. Roll-out has been completed on schedule and the company is reporting that increased traffic has been “driven by integration with online tyre retailers”. However, there has been no confirmation of whether or not Monro has achieved its installation value goals.

Brett Ponton, president and chief executive officer, said: “The rollout of our collaboration with Amazon.com across our entire store base represents a key milestone in the development of our online presence, a critical component of our Monro.Forward strategy. Our collaboration enhances Monro’s customer-centric services and omni-channel capabilities, while providing Amazon.com’s customers with direct access to one of the nation’s largest automotive service companies. We are excited to work alongside Amazon.com to provide increased convenience and high-quality professional service to their customers in 32 states.”

Headquartered in Rochester, New York, Monro is a chain of 1,247 company-operated stores, 97 franchised locations, seven wholesale locations and three retread facilities.