Textar encourages CV aftermarket to ‘put quality first’ in new campaign
Textar’s new ‘Reasons Why’ campaign emphasises the importance of fitting high quality braking parts that have undergone the most stringent testing procedures to ensure full traceability and reliability.
In order to do this, the braking brand stresses that some products feature up to 43 raw materials, with each pad specially engineered for its purpose and vehicle; more than 38,400 hours are spent on road testing new friction formulas as part of its extensive research and development; brake pads are put to the test on 300,000km on the road and test track; and 11 terabytes of data are gained from dynotesting, noise testing analysis and thermographic analysis.
Sue McKay, TMD friction global category manager CV said: “Braking is a safety critical product group, and with CVs often under intense strain as they travel up and down the country on a regular basis, they need to have brake pads they can rely on.
“Our ‘Reasons Why’ campaign enables us to push this important point to the wider market in a visual and engaging manner, and it’s crucial that the supply chain continues to spread this message to maximise safety on the roads.”
Textar products feature a supplier code and manufacturer logo embedded on the part, while it has a service hotline set-up to help end users. CV operators can also access the revamped online catalogue system Brakebook, which allows customers to create printable catalogues tailored to their individual requirements and in the desired formats.
Alongside the web-based version, the online catalogue is available via a free mobile app, which gives CV operators and distributors an optimised version of Brakebook, available for both Apple and Android phones. Like its web-based equivalent, the app shows images of brake product, enabling users to easily compare the measurements of a vehicle’s pads or linings to the phone’s reference.