ZC Rubber establishes European company
ZC Rubber has opened a European subsidiary – Zhongce Europe GmbH (ZC Europe). According to the leading Chinese manufacturer, the new subsidiary focuses on the expansion of the European market especially in the OE sector and “improving market shares by exploring the market with local mentality and by providing more services”. It is the fourth branch of ZC Rubber on the global market after Thailand, Brazil and America.
“Europe is one of the most important markets of ZC Rubber. With the building of ZC Europe according to the demand of local market as well as the development strategy, we are deeply convinced that it offers a better chance to expect the increasing of the sales”, the company said in a statement announcing the news, adding:
“We believe that Germany will be a good choice after comprehensive consideration and survey. It will provide more possibilities to the business based on the advantages of the country.”
The statement concluded by hinting at what ZC Europe will do next, specifically its plans for differentiation: “In the near future, we are preparing to launch more new product series to meet market-oriented demands. ZC Rubber will try the best to differentiate from other Chinese competitors.”