Brookes BSB victory for Milwaukee Yamaha helping to increase brand’s sales – ECP

The M12 BDDX-202C drill driver

Euro Car Parts states that sales of Milwaukee power tools have risen in concert with Josh Brookes’ back-to-back British Superbike Championship victories. The distributor’s CEO, Martin Gray, said that the Australian rider’s “performances have helped to increase awareness of the brand and we have seen a significant uplift in Milwaukee power tool sales.”

Brookes won the opening race at Brands Hatch on Saturday 17 October to become the first Australian since Troy Bayliss in 1999 to win the BSB Championship. He came out on top in a race-long battle with title rival Shane ‘Shakey’ Byrne, and went on to cement his victory by narrowly beating Byrne again in Race Two.

Martin Gray, added: “Congratulations to Josh Brookes, team manager Mick Shanley and all at Milwaukee Yamaha. As team sponsor we are delighted to be associated with this fantastic victory. Josh’s performances have certainly helped to increase awareness of the Milwaukee brand and we have seen a significant uplift in Milwaukee power tool sales, particularly from July onwards when he started his incredible run of back-to-back race wins. The BSB Championship continues to serve up thrilling action and this year has proved a complete win-win for us.”

Milwaukee range

A wide range of Milwaukee power tools are available from 199 branches of Euro Car Parts across the UK. Best-sellers include:

  • M12 IR- 201B impact rachet
  • M12 BDDX-202C drill driver
  • M18 FPD-502X percussion drill
  • M18 FIWF38-502X impact wrench

Formula Two stock car star Sean Smith, of Reliance Auto Test in High Wycombe, recently tested Milwaukee’s HD18 HIW32 impact gun. “When working trackside, having power to hand is vital,” he said. “The HD18 HIW32 could handle every job we threw at it with ease – from wheel nuts to suspension joints, chassis sections to alternator bolts. We even dropped it in a puddle and it still worked!”

Founded in 1924, Milwaukee Electric Tool Corp manufactures heavy-duty, portable electric power tools and accessories for professional users worldwide.

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