MAK Milano wins a Red Dot Product Design Award

MAK Milano

In 2015 the Red Dot Award celebrates its 60th anniversary, and during this ‘diamond jubilee’ year a 38-person jury awarded MAK Wheels’ Milano alloy wheel a Product Design 2015 award. The Italian wheel manufacturer says the award is proof of how much MAK “cares about the design and the quality of its products.”

The Milano is described by MAK Wheels as having an “elegant and sober” design, a design that perfectly matches the styling of many cars. The rim features a star of five double spokes, and these pairs of spokes taper out from the central hub at an angle that MAK says “distinguishes the wheel style.” The Italian manufacturer adds that the spokes are “provided with a double joint to the external rim, a detail that makes them stronger and more resistant.”

The author of this success is Gianfranco Melegari. MAK Wheels praises him as an “experienced and talented designer” who has collaborated with MAK since the company was established. Melegari is owner of the design studio “After Design” and his goal, says MAK, is “the perfect balance of the shapes and the application of new technologies and materials to create innovative and mesmerising products.”

MAK Wheel’s Milano was one of 4,928 products from 56 countries scrutinised by the judging practice. Thanks to their decision to award the Milano, MAK can adorn the wheel with the Red Dot logo – a symbol of “quality and prestige” that will “make the Milano immediately recognisable.” MAK Wheels will celebrate its success at the Red Dot Gala, which will take place in Essen, Germany on 29 June 2015. All award-winning products, including the MAK Milano, will be then displayed at the Red Dot Museum in Essen for four weeks after the ceremony as part of a special exhibition, ‘Design on Stage’. After this, they will be moved permanently to the museum showroom.

Comments
Comments closed