Italian wheel brand MAK is extending its football advertising presence beyond its home market. On the back of “good experiences” within Italy’s Serie A league, MAK is now advertising in the German Bundesliga.
Pneus Service, exclusive distributor of the MAK alloy wheel brand in some regions of Italy, is exhibiting at Reifen for the first time this year and will display its own wheel brand, PS. The Chinese-made PS range of steel wheels is certified according to ECE 124 and was first launched in Italy in 2013.
In 2015 the Red Dot Award celebrates its 60th anniversary, and during this ‘diamond jubilee’ year a 38-person jury awarded MAK Wheels’ Milano alloy wheel a Product Design 2015 award. The Italian wheel manufacturer says the award is proof of how much MAK “cares about the design and the quality of its products.”