Bridgestone receives Edison Gold Award for guayule rubber activities

The research Bridgestone has conducted on the use of guayule-derived natural rubber in tyre production was recognised at the 2015 Edison Award Winners event on 23 April. The tyre maker went home with a 2015 Edison Gold Award for Innovation in Automotive Solutions.

“The work we are doing at our Biorubber Process Research Center in Arizona is important to diversifying the world’s natural rubber supply and identifying sustainable and renewable resources,” stated Bill Niaura, director of new business development at Bridgestone Americas. “This work is one of many ways we are using innovation to achieve our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050. We are honoured to be recognised.”

Edison Awards nominees were screened by a judging panel consisting of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medicine.