Tyrepress.com upgraded and relaunched
In just a few days’ time, a completely upgraded tyrepress.com will be unveiled. We’ve listened to feedback from within the industry and taken stock of the increasing demand for our online services, and the result is a totally redesigned site with improved mobile and tablet functionality along with more user friendly search and navigation.
From the end of September, Tyrepress.com will offer more functionality and features than ever before. As well as a clear and intuitive layout for PC, tablet or smartphone, the site features enhanced advertising opportunities as well as a brand-new tyre test area and completely overhauled jobs and business directory sections.
“This significant investment in the re-launch shows the importance we attach to our online media for the benefit of our readers and our customers,” explained Klaus Haddenbrock, publisher of Tyres & Accessories and its German and Italian sister titles Neue Reifenzeitung and PneusNews.it. Demonstrating the increasing scope of our European publishing group, the new website has been developed in close cooperation with our German and Italian counterparts.
The addition of responsive design positions the new Tyrepress to make the most of the upswing in mobile internet use. The goal is to make our sites as accessible as possible, on as many devices as we can, while offering virtually all the functionality enjoyed by those using the desktop site.
As a result, all our news is available ‘on the go’ and is ready to capitalise on our burgeoning social network connectivity. This step will reinforce Tyres & Accessories and tyrepress.com’s central position within the tyre and wheel market and enable us to continue effectively connecting with professionals in the UK, Europe and around the globe. You – our existing and also our new readers – are important to us, and we look forward to hearing from you. Therefore our new site will offer everyone in the industry a forum where they can exchange ideas and share views.
“We have all worked hard during the course of the past few months with a view to the parallel relaunch of our UK, German and Italian websites, and have striven to provide our customers with a site that features a modern look as well as advanced advertising opportunities,” Haddenbrock continued, adding: “Our business partners have the ideal platform to promote their advertising banners to the market. At the same time, we now also offer innovative forms of advertising designed to extend the reach and maximise the effectiveness of advertising campaigns.”
In addition to a wider than ever range of display advertising options (including some striking new possibilities), the new website also offers an extensive Business Directory where companies can present themselves to the degree and impact that they chose. Following on from the launch of our jobs newsletter earlier this year, we have also redeveloped our jobs section in order to deliver a platform for matching the right people with the right jobs – both of which are likely to be readers and contacts of T&A.
Through these changes, our aim is that Tyres & Accessories and tyrepress.com will further develop into the essential information source for everyone in the tyre and wheel business, and we will continue to support both products with our ever-popular e-Newsletter – a product that by the end of the year will likely be sent to more than 20,000 individual e-mail addresses.
“Together with our colleagues in Germany and Italy, we have for you – our readers as well as our advertisers – invested in a completely new website that gives your business and your customers access to the most important information when they need it – all in a simple and pleasant way. Or in other words: information with added value. We look forward to the relaunch of our popular websites at the end of September,” publisher Klaus Haddenbrock concluded.