New Zeetex website
The Zeetex tyre brand launched a new website on Thursday 12 September 2013. According to the company, the site has been “aesthetically upgraded, is user friendly and boasts of enhanced functionality and dynamic tools”. The goal appears to have been to create a “visually appealing, polished and professional website – which also offers region-specific capabilities.”
The new site will introduce dealer zones that will allow Zeetex dealers to log in and download product collaterals and order promotional materials. The region links are North America, Latin America, Middle East & Africa, Europe, CIS/Russia and Asia & Oceania.
Functionality has been enhanced with fast-loading pages, minimal scroll and cross platform/browser compatibility riding on simplicity, a consistent layout, prominent and logical navigation as well as descriptive link text. It also features a search engine which the company calls its ‘Tire Finder’, allowing Zeetex customers to search for and find the exact tyres they want.
The relaunched website will also have a media page which will keep Zeetex stakeholders in the loop when it comes to activities related to the brand. It will also update the public on the latest technology available in the industry.
The Zeetex brand was established in 2005, with a product portfolio comprising of tyres, batteries and lubricants. The brand offers over 500 differentiated items for the automotive industry and 65 specifications of lubricants under the Zeetex brand.