BEN wins Twitter free PR contest
BEN, the automotive industry charity, has won £13,000-worth of free PR support through Automotive PR's #tweetcharity competition. The competition, which ran exclusively on Twitter – from nominations to voting – reached more than 650,000 users, with hundreds of tweets for the shortlisted charities, including from television presenter Mike Brewer, the official Twitter feeds of Help for Heroes and Best Western Hotels, as well as from famous racing drivers Derek Bell MBE, the five-times Le Mans winner, and Ben Collins, formerly ‘The Stig' on the BBC's Top Gear.