BEN presents Snap-on prize to text competition winner
Throughout November 2011 automotive industry charity, BEN ran a text competition with a special edition, top of the range Snap-on McLaren Sport tool box which had been signed by Formula One's Jenson Button the star prize. 4,300 people entered, raising £4,000 for BEN. Entrants were required to text the answer to the question: ‘BEN is the official charity of which industry?' Thousands of people responded with the correct answer – automotive – and picked at random was the winner from Devon.
BEN’s head of Marketing, Ray Diggins, commented: “We at BEN are very thankful for the generous donation of the tool box from Snap-on. Aldo Rodi and his team have shown continued support for BEN on a national and regional scale and we look forward to working with them in the future. Congratulations to our winner.”
Snap-on UK managing director, Aldo Rodi said: “BEN performs such a marvellous job looking after so many people who work in our industry and their dependents. This is why we have been working with BEN to provide support in their efforts to achieve greater exposure to the ‘grass roots’ of the automotive Aftermarket and service sector. We wish the winner every success with his bespoke McLaren Sport tool box.”