BKT to wow Bauma visitors with free on-site transport
Visitors to Bauma 2013 may be mistaken for thinking ‘WOW’ stands for WithOut Walking – as BKT, who recently adopted the three-letter word as its new advertising slogan, is sponsoring the show’s entire fleet of rickshaws. Weary-footed visitors will be ferried from one end of the Munich Trade Fair Centre to the other courtesy of the tyre maker, and each rickshaw will simultaneously serve as a mobile billboard.
WOW, as BKT shared last month, stands for the sound one may make when confronted with the quality and value for money of BKT brand tyres. The word was chosen as the centrepiece for the Indian manufacturer’s new advertising campaign as it is an utterance people in many languages immediately understand. The ‘O’ in the word is represented by a tyre from one of BKT’s three product areas. For OTR tyres, the WOW advertising features earth tones in its colour scheme.
As well as rickshaw visibility, BKT will display its OTR range at Bauma 2013. The company can be found in hall A6, stand 111