Heuver introduces Leao truck & agri range
Heuver Tyrewholesale is well known for its distribution of the Aeolus brand in eight key European markets, however the wholesaler is active throughout most of Europe and also offers a number of competitive ranges for the countries where it doesn’t deal in Aeolus. This year, another brand has been added to this portfolio.
“We have obtained European distributorship of Leao, a brand produced in China,” Heuver Tyrewholesale director Bertus Heuver recently told Tyres & Accessories. “The brand is new to Europe and price-wise we see it as a very interesting opportunity for our customers.” The Leao range covers truck and agricultural tyres – Heuver says that Leao is the first Chinese brand of tractor radials to be sold here in Europe.
Bertus Heuver says Heuver Tyrewholesale has a “full focus for Aeolus in the eight countries where we are distributor” but will actively promote Leao in the other markets where it does business; he adds that Heuver Tyrewholesale is looking for dealers for the Leao brand in Poland, Scandinavia, the UK and Ireland, especially dealers who can cover a large area.
An in-depth interview with Bertus Heuver will be published in the April 2013 issue of Tyres & Accessories; turn to April’s international wholesale feature for more information.