New Question of the Month tackles low labelling take-up
It seems fair to say, on the basis of recently published Encircle Marketing research (see the forthcoming December 2012 Tyres & Accessories), that tyre labelling had a slow start at point of sale in its first month. Encircle made 4,700 sales calls in November 2012, and only 6.1 per cent of the retailers contacted mentioned the new tool that was designed to help overhaul the way tyres are sold in the European Union.
Tyrepress.com is asking its visitors to let us know why they are not presently using tyre labelling as a selling tool. You can choose from the following answers on the website’s homepage:
• I don’t trust the grades
• It doesn’t help find the right tyre (ie. winter tyres)
• Customers aren’t interested
• It needs to get established
Alternatively, you can let us know why the tyre label hasn’t revolutionised the way you sell tyres (yet) in the comments section below this article, or by emailing theeditor@77.237.250.82.
Related news:
- Labelling has landed
- Goodyear label training surpasses the 1000 mark
- Comment: The beginning of the end?
- Comment: Why we need labelling enforcement
- Is the tyre industry prepared for EC1222/2009?
- 70% of motorists still unaware of tyre labelling
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