Kumho to sponsor US motor show
Kumho Tire USA has signed on as this year’s premier tyre sponsor for the California-based Inland Empire Auto Show, which takes place on 24 to 26 August. Explaining its decision to serve as show sponsor, the tyre maker’s US operation says that “with a recent upswing in the economy, Kumho Tire management stated it felt the need to begin placing the company in a greater light in front of its core consumers, the auto enthusiasts.”