Blizzak production begins in China
Bridgestone has begun manufacturing its Blizzak winter range in China. The tyre maker celebrated the start of Blizzak production in its Tianjin plant this month. The factory, which opened in 2000, recently benefitted from a capacity expansion programme that saw output increased from 16,500 units per day to 25,300; it is not clear what proportion of total output will be dedicated to winter tyres.
In a press release on the Bridgestone (China) Investment Co., Ltd website, the tyre maker says the start of production in Tianjin marks the first time the Blizzak range has been manufactured in a factory outside of Japan. The Blizzak winter tyre range has been sold in China since 2006 and the decision to start local production was taken due to increasing demand. Bridgestone says that within China the Blizzak range is particularly well regarded in the country’s northeastern provinces of Xinjiang and Inner Mongolia – regions where snow and ice is a serious issue for drivers.