Lassa Phenoma centre stage at Reifen 2012
In total Lassa will be showcasing 18 different types of its tyres at the Essen show next week. Phenoma, the latest in Lassa’s ultra high performance summer tyre line up, will be in the spotlight at Lassa’s booth (3-225). Available in all Lassa’s export markets and in 11 popular sizes ranging from 16 to 18 inches in diameter, Phenoma is aimed at the sport and prestige segment. According to the company it has a 2.9m shorter braking distance, 5 per cent better wet handling and 2 per cent better dry handling than its competitors.
The 27th Reifen Show will also see Lassa launching its first eco-friendly tyre, Greenways, a tyre designed to increase fuel efficiency and reducing emissions. Greenways represents Lassa’s attempts to get in line and meet compliance standards ahead of a new EU regulation. Greenways will be available in 20 sizes as of beginning of 2014.
The Lassa show stand features a meeting room, a lounge area in order to meet existing and potential clients and business partners. Visitors to the Lassa booth can also participate in fun activities throughout the show, such as Lassa Tyres Fortune and a Football Challenge game, highlighting Lassa’s support for football. The company was Borussia Mönchengladbach’s premium-partner for the 2011/12 season and will continue the sponsorship of the team for the 2012/13 season.
The theme of the Lassa stand at Reifen Show is designed to represent the Lassa’s commitment to its customers: “To offer the best quality tyres that will satisfy the varying performance, safety and value demands of customers in different countries”.
“At Lassa and Brisa, our customer-focused efforts to offer the best quality tyres form the backbone of our company. This year we are going to make the largest investment ever in our company’s history with US$117.5 million. The production capacity expansion is primarily intended to meet the growing demand in both local and export markets as well as reinforcing Lassa’s commitment to becoming a global brand. We value Reifen 2012 as a great platform for building new contacts, reinforcing existing relationships with our partners and doing business” said Halit Şensoy, international sales and marketing director of Brisa.
Founded in 1988, Brisa Bridgestone Sabanci Tyre Manufacturing and Trading Inc. (Brisa) is a joint venture company between the Sabanci Group, the leading industrial conglomerate in Turkey and the Bridgestone Corporation.
Brisa reports that it has one of the world’s largest tyre production facilities under a single roof with 350,000 m2 surface area. With a 10 million-tyre production capacity, it is Turkey’s number one and Europe’s sixth biggest tyre producer.
Tested and approved by TÜV SÜD Automotive, Lassa tyres reportedly have endorsements from Isuzu, Mercedes, Ford, Land Rover, Hyundai, John Deere, Tofas-Fiat, Karsan, Otokar, Mitsubishi, Temsa, TTF-Case New Holland.
Comments