Marangoni consolidates European presence, renames Ellerbrock
As of 1 September 2011, Ellerbrock Reifenrunderneuerungs-Technologie GmhH, which was acquired by the Marangoni Group in the early 1990s, officially began trading under the name Marangoni Retreading Systems Deutschland GmbH.
“The new name given to the German company and the adoption of our brand confirms the increasingly important bond that our group has formed with Germany over time, above all in a period when this country clearly represents the main European market and the driving force of the continent’s economic recovery. A bond that in recent months has been further strengthened through the acquisition of Bremen-based Wenzel Industrie GmbH, a company dealing with industrial tyres”, commented Massimo De Alessandri, Marangoni Group CEO. “Putting our name on the products manufactured in Hamburg and sold in most of continental Europe will on one hand complete our brand’s globalisation process in the retreading sector and on the other combine its traditional values of specialisation and innovation with the qualities of Made in Germany products that have sustained the development of German companies in the world markets.”
The new name of Marangoni Retreading Systems Deutschland GmbH also represents a further development in the company’s business expansion plans, exploiting its location – not far from Hamburg – to serve and penetrate markets in German-speaking countries, Scandinavia and Eastern Europe with retread product distribution.
“This new business name is a crucial step in the integration process between the German company and our group. By doing this we aim to both consolidate our presence in German-speaking and Scandinavian countries and focus more decisively on important new eastern European markets” concluded Massimo De Alessandri.
Further details of the strategy behind this move and the recent developments at Maragoni will be published in the October edition of Tyres & Accessories as well as online at tyrepress.com and in our e-Newsletter.