Marangoni Rebrands Truck, EMOTR Retreads
The Marangoni Group has announced that it will use the Marix brand – until now reserved for car, off-road and light commercial vehicle retreads – to represent all products made at the factory in Rovereto (Trento), the second biggest retreading production site in Europe. Retreads for trucks and earthmoving machinery will therefore now also be branded Marix by Marangoni.
“This new market approach means we can highlight the products made at our Rovereto plant”, explained Brenno Benaglia, Marangoni SpA Commercial & Industrial Tyres business unit sales manager, “so as to better emphasise our business in the direct retreading sector.”
The new Marix range essentially includes the Marix RP and RP 100 product lines, a series of retreads that represents the widest range of products available on the market. All these tyres are guaranteed for five years and use compounds designed to ensure low rolling resistance and minimal environmental impact. Marangoni highlights the specialist Ecoenergy tyres that it says, compared to other tyres, bring fuel savings of around 2.5 per cent when fitted on both drive and trailer axles.
“Marangoni is renowned worldwide for what it has achieved in all stages of the tyre life cycle, from production machinery to the evolution of tyre retreading”, Benaglia continued. “In more than 60 years of operations in this sector, we have acquired exceptional experience and absolute mastery over the entire retreading process. Today this makes Marangoni one of the very few retreaders in the world to work with compounds, process technology and production machinery for all types of tyre, the result of ongoing research and development”.