Infinity Tyres unveils new pattern at Autopromotec 2011
Infinity used the opportunity of the Autopromotec 2011 fair held in Bologna in May to announce that it is developing a new pattern for its UHP range. According to the company, the new design has been in development for the last six months following consultation with what the tyre brand calls “the Infinity family” (its network of dealers and partners) with the aim of getting product feedback. This information is said to have been “fully incorporated in this new size and pattern development.”. The pattern is also said to feature a number of new sizes.
Infinity also took the chance presented by Autopromotec to meet with both new and existing members of the Infinity family, while announcing its latest developments alongside leading manufacturers and as many as 400 tyre and wheel-related companies at the show. In addition Infinity hosted its partners and colleagues at a Gala Dinner in Grand Hotel Majestic in the Il Carraci Ballroom where they ate under centuries old frescos painted by pupils of the Carracci school.
Infinity also announced a strengthening of its partnership with the NTDA in the UK where Infinity will be sponsoring the auction at the NTDA dinner in October. Infinity will be flying across the winners to Abu Dhabi to experience the thrill of the one of the best F1 racing tracks in the world. Finally Infinity Tyres announced the dates and the programmes for its famous Infinity Partners Event. This is now going to be held in China in April of 2012. The event will be held in Beijing and Zhaoyan City and will include a full factory tour of the factory manufacturing Infinity tyres.
Jorge Crespo, European general manager for Infinity Tyres, commented: “Shows such a Bologna provide an excellent opportunity to come face to face with our dealers and distributors. It is the perfect meeting point to bring together people from many different countries under one roof and listen to their needs and expectations. It is also a ‘show room’ where we can discuss and introduce product development and new trends within the industry. Hopefully, Bologna has helped us, and them, to find some solutions to the many challenges faced by the tyre industry”.