Michelin and Rodi to Form Alliance in Spain

Michelin Spain has announced that it has initiated talks with Rodi, a leading tyre dealer in the Catalonia-Aragon region, on the subject of forming an alliance in the region. According to the company, the partnership would involve shareholdings and marketing ties, in particular through a cooperation agreement between Rodi and Euromaster. Under the agreement, Rodi would continue to operate in Catalonia-Aragon under its current tradename, with the addition of the label, “Member of the Euromaster Network.” Michelin expects the talks to be concluded and an agreement reach by the end of the year.

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