Hauling Out of the Recessionary Market
As in almost all industries, the calamity of the credit crunch has had a huge impact on the truck tyre market, reducing demand for products, and forcing manufacturers and traders to regroup. As a result of the economic crisis commercial vehicle businesses were forced to become savvier, demanding more from their tyres. Others simply went under. So with the remaining customers demanding improved performance, mileage and fuel consumption from their tyres while simultaneously being under economic pressure themselves, what affect has this scenario had on the size and development of the market? And what does this mean for truck tyre pricing both in the UK and across Europe?