Pirelli Reports ‘Surge’ in Post-Recession Truck Tyre Demand

26th August 2010 | 0 Comments
Pirelli Reports ‘Surge’ in Post-Recession Truck Tyre Demand

With the economic recovery now seemingly underway and truck tyre sales in the UK growing again, demand for Pirelli truck products has reportedly outstripped this increase three-fold. According to the company, Pirelli’s success can be attributed to its focus on the premium market, the launch of two “extremely successful products” during the year and a number of new commercial fleet contracts. But how have these three elements linked together to put Pirelli’s sales so ahead of the market trend?

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Category: International News, News, UK News

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