Conti Sime Opens Malacca BestDrive Outlet, Celebrates Dealer’s 70th Anniversary
Chop Swee Hoe and Continental Sime Tyre Sdn. Bhd. (CST) opened a new BestDrive Continental Passenger Car & Light Truck (PLT) Centre in Malacca (the third smallest state in Malaysia) on 23 May, 2010. According to Choong Kee Seng, sales and marketing director of CST, the BestDrive PLT centre empowers partners with the ability to make use of this brand to become positioned as uniform, specialised tyre dealers catering for the premium customer segment. “We have now completed a total of 18 BestDrive Continental PLT centres throughout Malaysia, with the opening being done in stages,” said Choong Kee Seng.