First Michelin FLAG Award Goes to Ballon’s Nolan Tyres
Nolan Tyres in Ballon, County Carlow is the first tyre dealer in the UK and Ireland to win a Fastest Lap Award as part of the Michelin FLAG promotion. The Fastest Lap prize is made up of £2,500 in high-street vouchers (euros in Ireland), five PlayStation3 games consoles for fitters and five places on the Michelin-sponsored Porsche Driving Experience at Silverstone.
After receiving the award, Cormac Nolan from Nolan Tyres said: “We are obviously very pleased to have won this award. When you are selling a premium brand like Michelin you have to ensure that your staff have got the skills to sell the benefits of these tyres, as well as providing a top class service to the customer. This is where the training element of FLAG is very useful to us.”
The Michelin FLAG promotion is being held over four months, from March to June, and will give dealers the opportunity to earn the flags of Le Mans Series hosting countries each month. These awards are based on the achievement of a volume and mix target and, as the old saying goes: “flags mean prizes”.
The FLAG prizes are different each month and for March these were fuel vouchers based on volume and speed ratings of tyres purchased.
In addition to earning the flags, all qualifying dealers who also complete a Michelin training course during that month are entered into a draw for the Fastest Lap Award and at the end of the promotion the four Fastest Lap dealers will be considered for the coveted Green X Challenge Award. In March, 56 dealers qualified for the Fastest Lap draw.
Commenting on the awards, Mark Coleman, Michelin’s operational marketing manager said: “This promotion gives us a great opportunity to reward our dealers for their continuing support. Also, the training element will help them to realise the potential of selling Michelin tyres using their performance characteristics of Fuel saving, Longevity and Grip – FLAG”.