GT Tyres Gets Michelin FLAG Award
GT Tyres in Forres, Morayshire is the third tyre dealer in the UK and Ireland to win a Fastest Lap Award as part of Michelin’s 2010 FLAG promotion. As in previous months, the Fastest Lap prize is made up of £2,500 in vouchers, five PS3 games consoles for fitters and five places on the Michelin-sponsored Porsche Driving Experience at Silverstone.
After receiving the award, Cameron Gordon of GT Tyres said: “We are over the moon to have won the FLAG Fastest Lap Award. We take out staff training very seriously as it ensures we continue to offer our customers the highest levels of service. Plus, it gives us the edge over our competitors, which is extremely important in the tyre retail sector .”
The Michelin FLAG promotion is being held over four months, from March to June, and is designed to highlight the key benefits of Michelin’s product range – Fuel Saving, Longevity and Grip (Safety). Each month gives dealers the opportunity to earn the flags of Le Mans Series hosting countries. These awards are based on the achievement of a volume and mix target.
The FLAG prizes are different each month and for June these were high street shopping vouchers, and these were awarded based on volume and speed ratings of tyres purchased. In addition to earning the flags, all qualifying dealers who also complete a Michelin training course during that month are entered into a draw for the Fastest Lap Award and at the end of the promotion the four Fastest Lap dealers will be considered for the coveted Green X Challenge Award.
Commenting on this month’s awards, Mark Coleman, Michelin’s operational marketing manager said: “We are really pleased with the take-up of this promotion. The training element has added value to our customers’ businesses whilst reinforcing Michelin’s key product benefits of fuel saving, longevity, and grip (FLAG).”