Trelleborg Gains OE On Two New Holland Tractors
Trelleborg tyres will exclusively equip two New Holland special edition Blue Power tractors, the T7070 AutoCommand and the T7060 PowerCommand. The Blue Power was launched by New Holland to celebrate the prestigious 2010 Tractor of the Year award along with the Golden Tractor for Design, repeating the same awards obtained in 2008. New Holland reportedly picked Trelleborg as its partner on Blue Power tractors for its “specialist knowledge of the agriculture sector, its capacity to ensure highly professional technical assistance in the field, and its creative communication.”
The collaboration agreement between Trelleborg and New Holland Agriculture is a strategic step forward, through which the two companies undertake to cooperate in product innovation and marketing to the benefit of their customers. The aim of the partnership is to offer the customer a state of the art solution, conceived to maximize productivity, guaranteed to be extremely easy to use and very comfortable.
The T7070 AutoCommand and the T7060 PowerCommand Blue Power tractors will be equipped with Trelleborg TM800, TM900HP and TM700 tyres. Trelleborg tyres transfer the power of the tractor to the earth and at the same time, through their advanced design, respect the earth while guaranteeing comfort and driver safety.
“Interpreting the needs of modern agriculture, and to the advantage of its customers, Trelleborg believes in cooperation between the agricultural sector leaders in all activities, from R&D to Marketing,” says Lorenzo Ciferri, marketing director of Trelleborg’s Agriculture division.
The collaboration between Trelleborg and New Holland Agriculture will be promoted in the coming months with a joint advertising campaign. Ciferri stated: “As we have shown in the past, co-branding is one of the most effective ways of communicating our nature as a specialist; this is why we are investing, and will continue to invest, in joint communication activities with the main OEMs in the sector.”