Apollo Presents New Corporate Identification
Following three decades of its existing logo, Apollo Tyres of India is freshening up its image with a new corporate image. With a new font and black, purple, grey or orange colouring, the change is striking indeed, especially when the colours combine on the company’s circle-themed backgrounds.
“The new look brings in the vibrancy of colors and shapes, and an overall look and feel of energy to a fast growing company with global ambitions,” the company states. “The change was a felt need, given Apollo’s recent growth and expansion into new markets and products. In a sense, this change captures the evolution of Apollo Tyres from being a predominantly commercial vehicle tyre maker to a leader across diverse customer segments.”
The new logo features the company name in lower case lettering, accompanied by series of colored discs, which Apollo said makes “a strong association with tyres and mobility. The discs, in fact, represent the various kinds of tires Apollo makes. The slim to thick outlines portray passenger to industrial tyres.”