Michelin MBA Network Strength Outlined at Dealer Meeting
Business owners and senior managers from nearly 70 Michelin accredited independent truck tyre distributors across the UK and Republic of Ireland gathered in Paris on 30 January for the third annual Michelin Business Advantage (MBA) dealer conference. What the representatives from the MBA network heard during their time in France was music to the ears in these difficult times for the automotive sector.
“The latest figures from Europool highlight that whilst the replacement market for new truck tyres dropped by 10 per cent in the UK in 2008, Michelin continued to gain market share and is still the number one selling brand,” said Phil Baldock, MBA manager at Michelin. “We also bucked the trend in the market for retread tyres, with our penetration increasing in a marketplace which also fell by 10 per cent.