Viking Promotes Barum Test Success
Barum Tyres, the economy tyre range exclusively available from Viking International, has launched a new advertising campaign highlighting the tyre’s commendations from Auto Express Magazine. In the 2005 Auto Express Awards, Barum came out as a winner not only in terms of price, but put many of its famous rivals to shame for performance too.
John Kemp, managing director for Viking International said: “Barum has always been marketed as high quality and good value for money, and what better endorsement than commendation from an impartial source saying just that? We believe Barum is an excellent choice for quality, performance and profit opportunities.”
As Viking’s best-selling tyre range, Barum has a choice of family, performance and van tyres available in over 100 sizes with fitments covering 13-18 inches, 35-80 profiles, and speed ratings TR-ZR. The Barum package also comes with a wide range of quality point of sale support.