Award for Goodyear
For its breakthrough Fortera featuring TripleTred Technology tyre, The Goodyear Tire & Rubber Company has been chosen to receive the “2006 Manny Award” from Inside Business Magazine, as a winner in the “New Product Development and Innovation” category.
Goodyear will be honoured at the Manny Awards banquet on May 23 in Cleveland.
According to Inside Business, the Manny Awards “celebrate manufacturing excellence in Northeast Ohio by recognizing the achievements of local manufacturing and distribution companies.” Judging is performed by the magazine’s editors and area business leaders.
Goodyear introduced in late-2005 the Fortera featuring TripleTred Technology, a tyre that sets a new standard for SUV tyre performance. “This premium tyre meets SUV and crossover vehicle drivers’ demands for driving on rain-soaked, snowy or dry roads,” said to Todd Hershberger, Goodyear’s marketing manager, light-truck tyres.
The tyre incorporates Goodyear’s proven TripleTred Technology, which employs three distinct tread zones. Additionally, each zone across the tread face of the tyre also has a unique rubber compound that helps give the tyre performance characteristics to match varying road and weather conditions.
The Water Zone has a new silica-based compound that helps provide traction in wet conditions while also maximizing treadwear.
The Ice Zone compound is comprised of polymers that aid enhanced low-temperature flexibility for excellent winter performance. Traction-enhancing particles and fibres made from volcanic sand and fibreglass create increased micro-textures for use on icy or slick roads.
The Outer Dry Zone features a rubber compound inspired by the technology used in Goodyear’s ultra-high performance and racing tires. This new compound helps provide superb grip on dry surfaces.
Because SUV owners want their vehicles to perform in a variety of conditions when needed, and to look good, the Fortera featuring TripleTred Technology also delivers here. The directional tread pattern and stylish serrated sidewall make this a tyre with performance and great looks for today’s SUVs and crossover vehicles. Goodyear’s Rugged Rim Guard feature helps protect expensive wheels against accidental kerb damage.