Johnson Controls Improves Varta Website
Johnson Controls has made a number of improvements to its Varta website, aimed at making navigation of the site easier for retailers and end users. Greater focus has been placed on the Varta product range, with an easy-to-follow menu and information tools for stockists and motorists. The current marketing campaign theme is also integrated in the website.
A download feature allows retailers to access sales folders, flyers, press information and photographs, while motorists can use the database to select the correct battery for their car, plus a list of local stockists. A bulletin board contains news on latest technologies and recycling systems. The website can be found at www.varta-automotive.com and, to mark the overhaul and new marketing campaign, a newly-designed battery stand is available to automotive battery retailers in the UK.