Improved with Age? Goodyear Wants You….
Recent research suggests that the number of drivers 80 years of age is set to double in the next decade. Therefore one tyre manufacturer is seeking mature motorists to prove that performance really can improve with age. To coincide with the launch of the OptiGrip, a tyre designed to deliver exceptional performance throughout its lifetime, Goodyear has teamed up with the Institute of Advanced Motorists to appeal for drivers with the same ability.
Goodyear aims to dispel the myths commonly associated with older road users, says spokesperson Anna Stanley. “Mature motorists are often criticised for their driving. However, it is often these drivers with many years of experience under their belts that are able to react well and keep their cool in difficult situations.
“In developing the OptiGrip tyre we’ve been able to offer motorists outstanding performance, even when their tyres are worn, to ensure that safety is never compromised. We’re therefore looking for older drivers who feel that they are as competent as the day they passed their test, if not better, in order to prove that it’s not just our tyres that continue to perform over time.”
Successful applicants will be invited to a driving day where they will undertake different challenges set out by the IAM, to assess their reflexes and responses. The person crowned the UK’s best mature driver will also receive a complimentary set of OptiGrip tyres for their vehicle. “We’re expecting the day to throw up some really interesting results and hope to demonstrate that improvement can come with age,” Stanley added.
The OptiGrip’s performance can remain strong even when worn thanks to the development of a unique technology. As the tyre’s surface tread wears down, new compounds and grooves appear to maintain grip at a high level.
For more information or to nominate a driver, please visit mygoodyear.co.uk.