Getting Closer to Number One

29th May 2008 | 0 Comments

Just over a year after Tyres & Accessories reported that a newly rejuvenated Michelin two-wheel department was aiming to lead the market, T&A met up with department head, Dr Olivier Gros and Jonathan Brett, manager of the new two-wheel Michelin Business Programme to find out how much progress has been made.

The short story is that Michelin is definitely moving towards its goal of becoming the UK’s number one motorbike tyre manufacturer. Last year, the company gained a six-point share in the sports/sport tyre segment compared with the other leading premium brands (such as Pirelli/Metezler, Dunlop and Bridgestone). And what’s more, because the total market size has remained relatively static, this means that the French manufacturer has actually been gaining sales from its competitors. Looking forward, Michelin is just as confident about next year and Olivier Gros predicts that the company will achieve a further six-point growth next year. In Olivier Gros’ words, 2008 will join 2006 and 2007 as “very successful years” for Michelin motorbike tyres in the UK. When you consider that 2006 and 2007 were both sales records for the company, its demonstrates just how confident the team is that they will achieve their stated aim of becoming number one.

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