Michelin Top Online Brand – 2007

Wednesday 19th September 2007 | 0 Comments

Michelin and Bridgestone are the dominant online tyre brands, according to the latest research. The report, exclusively published in Tyres & Accessories for the last three years, was conducted by Cambridge-based online brand monitoring specialists, Envisional and found that Pirelli was the biggest faller in its unique online brand ranking exercise.

The analysis shows that the Michelin brand, as observed in previous years, continues to stand well clear of its rivals. Envisional found that this brand achieves the greatest degree of “online prominence” by a significant margin, though this lead has narrowed again since 2006. The top six most prominent brands are the same as those observed in 2005 and 2006 and there is still a sharp drop between the six leaders and the chasing pack.

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Category: Online Brand Equity