UK Replacement Market Targeted in Marangoni Verso Ad Launch
The UK launch of the new Verso tyre by Marangoni S.p.A. is being spearheaded by a high-impact trade advertising campaign, set to run until mid-2007. Highlighting the exceptional comfort and quietness levels of Verso, together with its superb wet weather performance, the striking Italian-created imagery continues the theme of the ‘Intelligent Creatures’ 2006 campaign which proved so successful in building brand awareness in the UK.