Good Garage Scheme Launches Second Phase
The Good Garage Scheme has launched the second phase of its marketing campaign to attract older car owners and female drivers to the scheme. Throughout November and December a programme of leaflet drops, editorial coverage and radio and vehicle advertising is aiming to further raise the awareness of the Good Garage Scheme and its portal – www.goodgaragescheme.com – to millions of motorists throughout the North East Region, the first region on the scheme. There are now 810 Good Garage Scheme members in the UK. The latest marketing campaign is seen as a prelude to taking the scheme to a National level in March 2007.
Rachel Roberts, Marketing Manager for the Good Garage Scheme, says, “Owners of older cars are typically customers of independent garages and female drivers are in need of a garage they can trust.”
She added: “Our marketing campaign in the summer was very successful. From a standing start, the web portal – www.goodgaragescheme.com – got 15,006 visitors in September, up from 1,245 visitors in April, and garages benefited from extra business. We plan to make the Good Garage Scheme portal the number one site for finding a reputable garage in Britain.”