CITExpo Becoming Increasingly International
The increasing product quality and the level of distribution of Chinese tyres in the UK and Europe clearly demonstrates how the Far Eastern manufacturers are closing the gap between themselves and the European/US markets. Another important indicator is the existence of a renowned tyre exhibition, a title which by all accounts has already been given to China International Tire Expo (CITExpo) in the eyes of visitors. This show has developed strongly in the four years since it was first held in Shanghai. Today CITExpo could be considered as one of the leading tyre exhibitions in China and even in Asia. This year the show again set new standards although CITExpo is still far away from an international reputation held by the Reifen show in Germany or the SEMA show in Las Vegas. However, the CITExpo clearly is on-track towards becoming a fixed entry on the international tyre agenda. The organisers have once again proved themselves capable of offering the right show to the ever-increasing number of exhibitors and visitors.