Milltek Ad-Campaign Draws ‘Massive’ Response
Derbeyshire-based company, Milltek, has increased its exposure through a successful advertising campaign in consumer publications Car magazine and EVO. We are absolutely delighted with the response, which has seen exceptional levels of consumer interest and enquiries. The dramatic ‘comp’ of a jet fighter and a high performance Audi RS4 has encapsulated the precision-engineering ethos of Milltek perfectly,” commented Milltek Sport managing director Phil Millington.
Denis Hillback, managing director of Torqback Automotive Marketing added: “The brief was to raise Milltek’s profile among serious drivers and to portray the brand as being totally engineered and manufactured to the most exacting standards. Hence our use of the aviation link, since all Milltek products utilise only aviation-grade stainless steel in their manufacture.”