And the Winner is: Michelin
During the last three years the Michelin group has made better progress on the American market than experts had expected. This progress was supported by the Firestone disaster at the end of the last decade. Additionally Michelin profited by Goodyear’s persistent bad shape.
Talking to TYRES & ACCESSORIES, Jean-Michel Guillon, COO for Michelin Americas Small Tires (MAST), states unequivocally that the tyre maker does not write off or underestimate any of its competitors. But as a matter of fact Michelin’s North American business is excellent. Michelin’s three flag brands Michelin, BFGoodrich and Uniroyal are well-positioned, and every single marketing measure is aligned with other corporate marketing measures.
Michelin clearly is the market leader, has the highest prices and the Michelin brand receives the best ratings from J.D. Power.